In Short
- AI assistants name two or three businesses per answer: getting cited is becoming a business issue
- GEO complements SEO: it targets the answer itself, not just the first page of Google
- Free analysis: your score out of 100, grouped by criteria, sent by email as soon as the analysis is done. No admin access required
- Advanced analysis: about 100 points evaluated, checked by a P3F strategist, with suggested fixes and a prioritized action plan
“What’s the best dental clinic in Blainville?” “Recommend an accountant in Laval.”
Your customers are already asking AI questions like these. Is your business part of the answer?
Search has changed
Since AI assistants arrived in late 2022, people no longer search the same way. And since 2024, Google also shows AI-generated answers above its results. Gartner even predicted a 25% drop in search engine volume by 2026, in favour of AI assistants.
Here’s the key difference:
So what is GEO?
GEO (Generative Engine Optimization) is the set of practices that help AI assistants like ChatGPT, Perplexity, Gemini or Claude, and Google’s AI answers, understand your business, cite it and recommend it.
And no, it doesn’t replace SEO. The two work together. SEO aims for the first page of Google. GEO aims for the answer itself.
Good news: there’s no need to start over. A site built on best practices is still an excellent foundation: GEO adds new criteria on top.
What AI assistants look at on your site
AI reads your site its own way. A well-prepared site becomes easy to understand, and therefore easy to cite. Here’s what it looks at:
Our new GEO analysis for WordPress sites
To find out where you stand, we designed a GEO analysis for WordPress sites. It covers 20 criteria and about a hundred points.
Two options, depending on how far you want to go:
The free analysis: It looks at your site from the outside, the way an AI assistant would, and covers the essentials of some criteria, nearly 50 points. No WordPress admin access required. You receive your score out of 100, grouped by criteria, by email as soon as the analysis is done.
The advanced analysis: It goes further: nearly 100 points evaluated, including several advanced points checked by a P3F strategist. You also get the details of each point and a prioritized action plan.
And after the analysis?
With the advanced analysis, each fix is written to be understood and applied by whoever takes care of your site. Apply the fixes yourself, send the report to your web agency or webmaster, or talk to us about it.
Was your site built by P3F? We can apply the fixes for you. Was it built elsewhere? With admin access, we’ll have a good idea of how it was built and can get back to you about what’s feasible.
And if the report reveals structural problems or an outdated technical foundation, a redesign can become the most cost-effective investment. We’ll help you choose the right option.
A quick tip: ideally, redo the analysis once or twice a year. GEO is still young, and AI assistants keep changing how they choose their sources. Businesses that adjust now get a head start. The others will have to catch up.
Be found, however people look for you
At P3F, we build sites designed to be found: a solid foundation and concrete fixes.
Because in the end, it’s simple: if AI doesn’t know you, it will recommend someone else.
Want to know what AI says about your business?
